C-Smart vs. Shopperations Comparison


C-Smart Cognizant	Shopperations	+	+
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About Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.	About Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Anyone that wants to track effects of promotions and new product launches with a Brand Management software	Audience Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Cognizant Founded: 1994 United States www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management	Company Information Shopperations Founded: 2014 United States shopperations.com
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Categories Brand Management Category Management Trade Promotion Management	Categories Brand Management Campaign Management Channel Management Collaboration CPG Marketing Marketing Analytics Marketing Automation Marketing Planning Trade Promotion Management
Trade Promotion Management Features Analytics / ROI Tracking Approval Workflow Budgeting & Forecasting Claims Management Competitor Analysis Compliance Management Customer Management Discount Management Pricing Optimization Promotion Calendar Settlement Management Trade Agreement Management	Brand Management Features Approval Process Control Artwork Management Asset Management Change Management Fulfillment Distribution Project Management Trade Promotion Management Features Analytics / ROI Tracking Approval Workflow Budgeting & Forecasting Claims Management Competitor Analysis Compliance Management Customer Management Discount Management Pricing Optimization Promotion Calendar Settlement Management Trade Agreement Management Show More Features CPG Features Customer Management Electronic Data Interchange Financial Accounting Forecast / Demand Planning Inventory Management Lot Tracking Pricing Management Shopper Marketing Trade Promotion Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Channel Management Features Campaign Management Channel Analytics Incentive Management Inventory Control Lead Management Opportunity Management Order Management Partner Management Product Management Reseller Management Collaboration Features Brainstorming Calendar Management Chat / Messaging Contact Management Content Management Document Management Project Management Real Time Editing Task Management Version Control Video Conferencing Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Marketing Planning Features Budgeting & Forecasting Collaboration Flowchart Goal Setting / Tracking Marketing Calendar Media Planning Predictive Analytics Presentation Tools Project Tracking Spend Management
Integrations SAP Business One	Integrations SAP Business One View All 1 Integration
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