C-SmartCognizant
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Kantar Sales Performance PlatformKantar Retail
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
The Sales Performance Platform enables the automation of key commercial processes through end-to-end dedicated solutions. Use our Category Management solution to entice your shoppers, and achieve excellent sales results. Deliver a higher return on investment with the Trade Promotion Management and Optimization solution. Deliver the right vision of success and increase field efficiency with our Retail Execution solution. Use our Category Management solution to entice your shoppers, and achieve excellent sales results. Deliver the right vision of success and increase field efficiency with our Retail Execution solution. Deliver a higher return on investment with the Trade Promotion Management and Optimization solution. The Sales Performance Platform helps consumer goods companies throughout their commercial excellence journey by equipping them with recognized, best-in-class cloud-based solutions to manage key sales processes and deliver against key growth pillars.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Retailers and businesses searching for a solution to manage their sales and every day operations
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationKantar Retail
Founded: 1992
United Kingdom
www.kantar.com/expertise/consumer-shopper-retail/sales-performance-platform
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
No info available.
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Integrations
No info available.
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