C-SmartCognizant
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Eversight Offer InnovationEversight
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Offer Innovation unlocks revenue growth by continuous testing of untried promotions with your real shoppers. The solution is a Software-as-a-Service “SaaS” platform that can be seamlessly integrated with your existing TPM systems or deployed as a standalone solution. It leverages Advanced Analytics & Diagnostics, AI-Powered Experimentation, and Intelligent Guidance & Tracking to unlock promotion performance at scale. Eversight Offer Innovation is designed for use by revenue management, sales, trade marketing, and shopper teams. Eversight unlocks transformative advantage by harmonizing disparate data sources; uncovering offers that resonate with shoppers now, and by turning insights into consistent action. Users are empowered to continuously improve business performance via an intuitive workflow. Offer Innovation consolidates multiple datasets in a single, tailored view of your promotional landscape so you can focus on the issues at hand.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Companies looking for an AI for promotion performance software solution for their management operations
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationEversight
Founded: 2013
United States
eversightlabs.com/offer-innovation/
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
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Integrations
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
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