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About

Lead Activation is the ability to maximise revenue from visitors who are already on your website, app or landing pages, to focus on lead quality and improved ROI. We believe in business-driven technology rather than technology-driven businesses. That’s why our platform is a unique combination of Marketing and CX, after all, both should have the customer at the centre. Scalable and performance-oriented, our solution was born out of the need to unify web and contact centre experiences, transforming them into personal, coherent journeys. An end-to-end digital marketing toolbox, designed with flexibility in mind. Score and qualify leads, build audiences, personalise and optimise experiences on the web and mobile applications. We don’t believe in one-fits-all approaches. Our partnership with our customers starts with an assessment of the company’s digital maturity using the BySide Lead Activation Diagnostic.

About

Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses requiring a solution to turn visitors into buyers, design and execute valuable marketing and sales strategies

Audience

Brands and retailers that want to use data to deliver personalized customer experiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

BySide
Founded: 2006
Portugal
www.byside.com

Company Information

Lexer
Founded: 2008
Australia
lexer.io

Alternatives

Alternatives

InsightSUITE

InsightSUITE

First Insight

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

Facebook
LinkedIn
BigCommerce
Bitly
Campaign Monitor
Criteo
Emarsys
Google Ads
Google Cloud Platform
Instagram
Klaviyo
Lightspeed Retail
Listrak
Mailchimp
Salesforce Marketing Cloud
VidCorp
Vision6
commercetools
dotdigital Engagement Cloud
me&u

Integrations

Facebook
LinkedIn
BigCommerce
Bitly
Campaign Monitor
Criteo
Emarsys
Google Ads
Google Cloud Platform
Instagram
Klaviyo
Lightspeed Retail
Listrak
Mailchimp
Salesforce Marketing Cloud
VidCorp
Vision6
commercetools
dotdigital Engagement Cloud
me&u
Claim BySide and update features and information
Claim BySide and update features and information
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Claim Lexer and update features and information