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About

BrightInfo's self-learning JARGON™ algorithm analyzes your website pages and learns your content assets. When visitors arrive to your website, JARGON™ tracks individual behavior, considers it against crowd behavior, and presents each visitor with the most relevant content from your existing content pool - all in real time, all fully automated. Most marketers are delighted when increasing their conversion rate, for instance from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. More than 95% of visitors to a website – potential customers – leave without engaging. They don't find it relevant. Which is strange, since they've reached the website for a reason. Visitors arrive to your website from different channels and industries, they come with specific needs and at various stages of the buying cycle. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.

About

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for a Campaign Management platform

Audience

B2B marketers and marketing teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$895 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.6 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

BrightInfo
Founded: 2010
Israel
www.brightinfo.com

Company Information

Marketo
Founded: 2006
United States
www.marketo.com

Alternatives

Innovation Cloud

Innovation Cloud

Innovation Cloud SARL

Alternatives

HubSpot CRM

HubSpot CRM

HubSpot
OneSpot

OneSpot

IgniteTech
ZoomInfo Sales

ZoomInfo Sales

ZoomInfo

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Management Features

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management Features

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing Features

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing Features

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Sales Force Automation Features

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Integrations

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Airbyte
Aktify
Amazon AppFlow
Auth0
Capture
Instapage
Kixie PowerCall & SMS
Modus
Optimizely One
Personas
Qualtrics XM for Customer Experience
SSIS Integration Toolkit
UnifyApps
Universe
Webdam
Webinato
Xplenty

Integrations

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Airbyte
Aktify
Amazon AppFlow
Auth0
Capture
Instapage
Kixie PowerCall & SMS
Modus
Optimizely One
Personas
Qualtrics XM for Customer Experience
SSIS Integration Toolkit
UnifyApps
Universe
Webdam
Webinato
Xplenty
Claim BrightInfo and update features and information
Claim BrightInfo and update features and information
Claim Marketo and update features and information
Claim Marketo and update features and information