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About

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

About

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Audience

B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

POA
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Company Information

Oktopost
Founded: 2011
Israel
www.oktopost.com

Alternatives

Alternatives

Imatag

Imatag

IMATAG
Meltwater

Meltwater

Meltwater Group

Categories

Categories

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Brand Protection Features

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring Features

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Reputation Management Features

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social CRM Features

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Employee Advocacy Features

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Social Selling Features

Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Monitoring

Integrations

Facebook
LinkedIn
Salesforce
X (Twitter)
Creatio
Domo
Feedly
Hootsuite
HubSpot Marketing Hub
Instagram Ads
Microsoft Teams
Neurons Predict
PolyAnalyst
QBank
Rivery
Salesforce Agentforce Service
Sociuu
StoryStream
WordPress
YouTube

Integrations

Facebook
LinkedIn
Salesforce
X (Twitter)
Creatio
Domo
Feedly
Hootsuite
HubSpot Marketing Hub
Instagram Ads
Microsoft Teams
Neurons Predict
PolyAnalyst
QBank
Rivery
Salesforce Agentforce Service
Sociuu
StoryStream
WordPress
YouTube
Claim Brandwatch and update features and information
Claim Brandwatch and update features and information
Claim Oktopost and update features and information
Claim Oktopost and update features and information