Brandwatch vs. Hootsuite Comparison


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About Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.	About Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.	Audience Brands of all sizes that need a powerful social media management platform
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $99 per month Free Version Free Trial
Reviews/Ratings Overall 4.0 / 5 ease 4.7 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Brandwatch Founded: 2007 United Kingdom www.brandwatch.com	Company Information Hootsuite Founded: 2008 Canada www.hootsuite.com
Alternatives GWI	Alternatives Brandwatch
Revuze	Postly Postly Technologies, Inc.
Imatag IMATAG	DirectLync
Meltwater Meltwater Group	Sprout Social
Critical Mention View All	Agorapulse View All
Categories Audience Intelligence Brand Management Brand Monitoring Brand Protection Content Marketing Marketing Account Intelligence Media Monitoring PR Analytics Reputation Management Sentiment Analysis Social CRM Social Listening Social Media Advertising Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring	Categories Reputation Management Social Listening Social Media Advertising Social Media AI Agents Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring Social Media Schedulers
Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Advertising Features Ad Buying Ad Creation Bulk Advertising Campaign Management Collaboration Tools Comment / Reply Moderation Digital Asset Management Reporting / Analytics Retargeting Roles / Permissions Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking Show More Features Audience Intelligence Features AI / Machine Learning Audience Segmentation Competitive Intelligence Content Tracking Data Visualization Data-Driven Insights Filters / Search Image Recognition Sentiment Analysis Social Listening Social Media Analytics Trend Tracking Brand Management Features Approval Process Control Artwork Management Asset Management Change Management Fulfillment Distribution Project Management Brand Protection Features Case Management Domain Monitoring Investigation Management Marketplace Monitoring Mobile App Monitoring Paid Search Monitoring Prioritization Social Media Monitoring Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Media Monitoring Features Alerts / Notifications Broadcast Media Monitoring Content Translation Dashboards / Reporting Export Results Online News Monitoring Podcast Monitoring Print Media Monitoring Social Media Monitoring Social CRM Features Calendar/Reminder System Customer Support Email Marketing Lead Capture Lead Nurturing Live Chat Marketing Automation Integration Multi-Channel Social Integration Social Media Monitoring Task Management	Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking
Integrations Audiense Desktop.com Facebook Instagram Salesforce X (Twitter) YouTube Zendesk Conversus.AI Dropbox Eventbrite Jira Service Management Jobvite Mailchimp Metaflow AI Morphic NetBase Quid Social Media Hammer Socialgist Teamstack Show More Integrations View All 40 Integrations	Integrations Audiense Desktop.com Facebook Instagram Salesforce X (Twitter) YouTube Zendesk Conversus.AI Dropbox Eventbrite Jira Service Management Jobvite Mailchimp Metaflow AI Morphic NetBase Quid Social Media Hammer Socialgist Teamstack Show More Integrations View All 169 Integrations
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