AthenaHQ vs. Profound Comparison Chart

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies.