Amazon Marketing CloudAmazon
|
Google Ads Data HubGoogle
|
|||||
Related Products
|
||||||
About
Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based, clean room solution in which advertisers can easily perform analysis and create audiences via pseudonymized signals, including signals from Amazon Ads and its own inputs. AMC unifies rich signals from Amazon properties, advertisers, and built-in external providers, and allows flexible inquiries about these signals in a secure privacy environment. Subsequently, advertisers can employ personalized insights and audiences generated through AMC to optimize campaign strategies, direct marketing execution, and influence business decisions. Create custom audience lists using interaction logs, conversion events, segment information, and more. Audiences created in AMC can be activated directly through Amazon DSP. Get a deep understanding of customer shopping experiences through Amazon Ads media and channels. Quantifies the advertising impact on Amazon and outside of Amazon.
|
About
Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives while respecting user privacy and upholding Google’s high standards of data security. With Ads Data Hub, you can upload your first-party data into BigQuery and join it with Google event-level ad campaign data. Combining your data with Google event data can unlock insights, improve advertising efficiency, help you achieve data-driven business goals, and yield more effective campaign optimization. Results from Ads Data Hub are aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy. Ads Data Hub is built in a privacy-safe way, and its functionality differs significantly from other data warehousing solutions. Even experts with experience using other clean rooms and data warehousing solutions may need to learn how to operate effectively in Ads Data Hub.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Advertisers and merchants seeking a tool to optimize their marketing campaign strategies
|
Audience
Companies requiring a tool to manage their ad campaigns and customize their business objectives
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationAmazon
Founded: 1994
United States
advertising.amazon.com/solutions/products/amazon-marketing-cloud
|
Company InformationGoogle
Founded: 1998
United States
developers.google.com/ads-data-hub
|
|||||
Alternatives |
Alternatives |
|||||
|
||||||
|
||||||
|
||||||
Categories |
Categories |
|||||
Integrations
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
|
Integrations
Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
|
|||||
|
|