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About

Adobe Real-Time CDP is a customer data platform that unifies cross-channel data into real-time customer and account profiles for activation across marketing channels. Built on Adobe Experience Platform, it combines known and pseudonymous data from online and offline sources into a centralized view. Marketers can create high-value audience segments for both B2C and B2B use cases without relying on third-party cookies. The platform supports real-time data streaming, enabling faster insights and quicker activation. Strong data governance capabilities ensure customer preferences and privacy requirements are respected. Real-Time CDP integrates with other Adobe solutions to power personalized journeys and analytics-driven decision-making. By delivering unified, actionable profiles, it helps brands drive more relevant and consistent customer experiences.

About

Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise marketing teams, data leaders, and customer experience professionals seeking a unified, real-time customer data platform to power personalized, privacy-compliant marketing at scale

Audience

Data 360 is ideal for enterprise organizations and data-driven teams seeking a real-time, AI-ready platform to unify, govern, and activate data across their entire business ecosystem

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/data/

Alternatives

Alternatives

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Integrations

.NET
AWS Lambda
Adobe Experience Cloud
Amazon S3
Azure Blob Storage
DBeaver Community
Delivr
Google Contacts
Google Display & Video 360
HitWit.ai
Jira
LinkedIn Ads
MongoDB
SAP S/4HANA
Salesforce
Salesloft
Snapchat Ads
WordPress

Integrations

.NET
AWS Lambda
Adobe Experience Cloud
Amazon S3
Azure Blob Storage
DBeaver Community
Delivr
Google Contacts
Google Display & Video 360
HitWit.ai
Jira
LinkedIn Ads
MongoDB
SAP S/4HANA
Salesforce
Salesloft
Snapchat Ads
WordPress
Claim Adobe Real-Time CDP and update features and information
Claim Adobe Real-Time CDP and update features and information
Claim Salesforce Data 360 and update features and information
Claim Salesforce Data 360 and update features and information