Adobe Real-Time CDPAdobe
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Salesforce Data 360Salesforce
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Related Products
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About
Adobe Real-Time CDP is a customer data platform that unifies cross-channel data into real-time customer and account profiles for activation across marketing channels. Built on Adobe Experience Platform, it combines known and pseudonymous data from online and offline sources into a centralized view. Marketers can create high-value audience segments for both B2C and B2B use cases without relying on third-party cookies. The platform supports real-time data streaming, enabling faster insights and quicker activation. Strong data governance capabilities ensure customer preferences and privacy requirements are respected. Real-Time CDP integrates with other Adobe solutions to power personalized journeys and analytics-driven decision-making. By delivering unified, actionable profiles, it helps brands drive more relevant and consistent customer experiences.
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About
Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Enterprise marketing teams, data leaders, and customer experience professionals seeking a unified, real-time customer data platform to power personalized, privacy-compliant marketing at scale
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Audience
Data 360 is ideal for enterprise organizations and data-driven teams seeking a real-time, AI-ready platform to unify, govern, and activate data across their entire business ecosystem
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdobe
Founded: 1982
United States
business.adobe.com/products/real-time-customer-data-platform/rtcdp.html
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Company InformationSalesforce
Founded: 1999
United States
www.salesforce.com/data/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Customer Data Platforms (CDP) Features
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
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Integrations
.NET
AWS Lambda
Adobe Experience Cloud
Amazon S3
Azure Blob Storage
DBeaver Community
Delivr
Google Contacts
Google Display & Video 360
HitWit.ai
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Integrations
.NET
AWS Lambda
Adobe Experience Cloud
Amazon S3
Azure Blob Storage
DBeaver Community
Delivr
Google Contacts
Google Display & Video 360
HitWit.ai
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