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About

Adobe Real-Time Customer Data Platform enables marketers to collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel. Engage consumers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer data, professional data, or both. All of it protected by the industry’s most functional data management and privacy tools.

About

Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise marketing teams, data leaders, and customer experience professionals seeking a unified, real-time customer data platform to power personalized, privacy-compliant marketing at scale

Audience

Data 360 is ideal for enterprise organizations and data-driven teams seeking a real-time, AI-ready platform to unify, govern, and activate data across their entire business ecosystem

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/data/

Alternatives

Alternatives

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Integrations

Adobe Analytics
Adobe Commerce
Adobe Marketo Engage
Amazon Kinesis
Amazon Redshift
Amazon S3
Apache Hive
Azure Blob Storage
Azure Data Lake Storage
Azure Synapse Analytics
Eloqua
Google Ads
Google Cloud Storage
Mailchimp
MariaDB
MySQL
PostgreSQL
SQL Server
Snowflake
ZoomInfo

Integrations

Adobe Analytics
Adobe Commerce
Adobe Marketo Engage
Amazon Kinesis
Amazon Redshift
Amazon S3
Apache Hive
Azure Blob Storage
Azure Data Lake Storage
Azure Synapse Analytics
Eloqua
Google Ads
Google Cloud Storage
Mailchimp
MariaDB
MySQL
PostgreSQL
SQL Server
Snowflake
ZoomInfo
Claim Adobe Real-Time CDP and update features and information
Claim Adobe Real-Time CDP and update features and information
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Claim Salesforce Data 360 and update features and information