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About

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.

About

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses looking for a solution to manage, analyze, and understand their entire customer journey data

Audience

Companies of all sizes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html

Company Information

TransUnion
Founded: 1968
United States
www.transunion.com/solution/truaudience

Alternatives

Alternatives

ONEcount

ONEcount

GCN Publishing, Inc.
Woopra

Woopra

Appier
Heap

Heap

Contentsquare
Dreamdata.io

Dreamdata.io

Dreamdata

Categories

Categories

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Integrations

Adobe Analytics
Adobe Experience Cloud
Adobe Experience Platform
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Real-Time CDP
Adobe Target
Amazon S3
Databricks Data Intelligence Platform
Eyeota
Google Cloud AI Infrastructure
Microsoft Azure
Proximic by Comscore
Quantum Metric
Snowflake

Integrations

Adobe Analytics
Adobe Experience Cloud
Adobe Experience Platform
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Real-Time CDP
Adobe Target
Amazon S3
Databricks Data Intelligence Platform
Eyeota
Google Cloud AI Infrastructure
Microsoft Azure
Proximic by Comscore
Quantum Metric
Snowflake
Claim Adobe Customer Journey Analytics and update features and information
Claim Adobe Customer Journey Analytics and update features and information
Claim TransUnion TruAudience and update features and information
Claim TransUnion TruAudience and update features and information