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About

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.

About

Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights. Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view. Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses looking for a solution to manage, analyze, and understand their entire customer journey data

Audience

Customer experience, B2B, and B2C marketing teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/marketingcloud/products/testing-and-optimization/

Alternatives

Alternatives

Woopra

Woopra

Appier
Heap

Heap

Contentsquare
Dreamdata.io

Dreamdata.io

Dreamdata

Categories

Categories

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Integrations

Adobe Analytics
Adobe Experience Cloud
Adobe Experience Platform
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Real-Time CDP
Adobe Target
Amazon S3
Decibel
Demandbase
Flows
Google Analytics
Google Cloud AI Infrastructure
Heap
IBM Cognos Analytics
Microsoft Azure
Oracle Marketing
Quantum Metric
Skypoint AI Platform
Snowflake

Integrations

Adobe Analytics
Adobe Experience Cloud
Adobe Experience Platform
Adobe Experience Platform Agent Orchestrator
Adobe Journey Optimizer
Adobe Real-Time CDP
Adobe Target
Amazon S3
Decibel
Demandbase
Flows
Google Analytics
Google Cloud AI Infrastructure
Heap
IBM Cognos Analytics
Microsoft Azure
Oracle Marketing
Quantum Metric
Skypoint AI Platform
Snowflake
Claim Adobe Customer Journey Analytics and update features and information
Claim Adobe Customer Journey Analytics and update features and information
Claim Oracle Maxymiser and update features and information
Claim Oracle Maxymiser and update features and information