Acumen InvestAcumen
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C-SmartCognizant
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About
We help consumer product companies manage and optimize their customer pricing and investments to make better decisions and deliver ROI. Our applications help our clients and consultants to analyze what’s happened in the past and predict what might happen in the future. They’re configurable so that we can make sure each client can get exactly what they need from them. From visualizing annual data to forecasting results, they won’t only transform your pricing and promotions, but your internal processes too. Acumen Radar helps businesses manage and improve their pricing through modeling future pricing scenarios. Expand your expertise, whether it’s a deep dive into strategic revenue management from industry experts or practical knowledge from our consultants, our program of events and webinars has something to help you meet your objectives. Acumen Invest is extremely quick to use and enables very quick scenario planning and detailed analysis work.
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Revenue management platform for companies that need a solution to improve their processes
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAcumen
Founded: 2006
United Kingdom
www.acumenci.com
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
No info available.
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Integrations
No info available.
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