ActiveCampaign vs. HubSpot Marketing Hub Comparison


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About ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today	About Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Ecommerce, Digital Businesses, and B2B Companies	Audience Marketing professionals at companies of all sizes that need an all-in-one powerful marketing solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $15 per month Free Version Free Trial	Pricing $50 per month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 4.6 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.5 / 5 support 4.2 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information ActiveCampaign Founded: 2003 United States www.activecampaign.com	Company Information HubSpot Founded: 2006 United States www.hubspot.com
Alternatives Pipedrive	Alternatives Semrush
Klaviyo	Klaviyo
Act!	SalesTarget.ai SalesTarget LLC
HubSpot CRM HubSpot	HubSpot CRM HubSpot
HubSpot Customer Platform HubSpot View All	HubSpot Customer Platform HubSpot View All
Categories AI Email Writers AI Marketing CRM Drag and Drop Email Builders eCommerce Marketing eCommerce Personalization Email Marketing Email Personalization Email Template Design Landing Page Lead Scoring Live Chat Marketing Marketing Automation Personalization Popup Builders Sales Sales Engagement Sales Force Automation SMS Marketing Social Media Advertising Social Media Marketing	Categories Account Data Management Account-Based Orchestration Ad Management Blog Campaign Management Content Marketing Conversion Rate Optimization Demand Generation Drag and Drop Email Builders eCommerce Marketing Email Marketing Email Newsletter Landing Page Lead Scoring Marketing Automation SEO Social Listening Social Media Advertising Social Media Marketing
Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Blog Features Analytics Collaborative Writing Comment Moderation File Sharing Group Posting Monetization Tools Post Management Search WYSIWYG Rich Text Editing Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management SEO Features A/B Testing Artificial Intelligence (AI) Auditing Competitor Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Keyword Tracking Link Management Localization Mobile Search Tracking Rank Tracking Revenue Management User Management
Integrations Automate.io BDOW! Capsule Contractbook ConvertPlus Facebook Gmail Gravity Forms Grow Kontainer Leadoo LeadsBridge MailTester Poplar Retreaver StealthSeminar WP Fusion Woorise Zendesk Sell Zuhal Show More Integrations View All 675 Integrations	Integrations Automate.io BDOW! Capsule Contractbook ConvertPlus Facebook Gmail Gravity Forms Grow Kontainer Leadoo LeadsBridge MailTester Poplar Retreaver StealthSeminar WP Fusion Woorise Zendesk Sell Zuhal Show More Integrations View All 560 Integrations
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