Active Agent DSPVirtual Minds
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AervaWatchfire
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Related Products
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About
Active Agent is a fully-fledged omnichannel demand-side platform that offers innovative marketing technology for value-oriented, automated, and data-driven media purchasing. It supports various formats, including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic TV. The platform enables efficient planning, buying, and optimization of programmatic advertising across these channels. Active Agent ensures 100% data protection compliance through simple campaign setups that automatically adhere to IAB standards and EU requirements. Brand safety is maintained via pre-bid integrations, providing fully automatic quality control during media buying to ensure brand-safe placements tailored to the brand. The platform offers centralized management of all common deal types, including forecasts and detailed reporting, as well as a comprehensive directory of exclusive always-on deals across various channels.
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About
We are in the midst of a significant change to the landscape of out-of-home advertising. Paper posters continue to be replaced by large-format digital displays at a rapid pace. The first movers have shown that not only does digital work but that it can provide significant advantages over traditional paper poster products. The key to success is fully utilizing the digital software platform to fully realize ROI. Saying 'fully realized ROI' sounds like a buzzword, and it certainly is, but buzzword or not we know that this is the key to success. We have built relationships with many global media companies and agencies to better understand their business, operation, and sales models so that we can help them profitably make the switch to digital. In the process of helping companies make the jump and realizing strong ROI, we were required to build out a powerful feature set specifically for media and adverting companies.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Companies requiring a solution to plan, purchase, and optimize programmatic advertising across multiple channels and formats
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Audience
OOH companies looking for a trusted Digital Signage platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationVirtual Minds
Founded: 2001
Germany
virtualminds.com/active-agent/
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Company InformationWatchfire
Founded: 2005
United States
aerva.com/networks/digital-out-of-home
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Categories |
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Integrations
No info available.
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Integrations
No info available.
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