C-Smart

C-Smart

Cognizant
+
+

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About

Increased global competition makes it more difficult for companies to succeed in today’s marketplace. These organizations are now looking to drive more meaningful interactions with customers, channels, shoppers, and consumers to positively impact sales numbers. Historically, consumer products companies have had an overabundance of solutions across their front office. Accenture and Salesforce seek to address this business challenge by establishing a single system of engagement for sales processes on a single platform that integrates Salesforce capabilities with Accenture’s extensive experience within the consumer goods space. Plan and develop winning promotional campaigns with an overview of trade investments, spending, and profitability with Accenture Cloud Trade Promotion Management. Empower your management and field sales teams to help deliver more targeted and compliant promotions with Accenture Cloud Retail Execution.

About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Management and field sales teams

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Accenture Cloud
Founded: 1989
United States
www.accenture.com/us-en

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Alternatives

Alternatives

Zenput

Zenput

Crunchtime
myConcerto

myConcerto

Accenture

Categories

Categories

Retail Execution Features

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

XTEL AI
ActiveControl
Appway Digital Banking
Callsign
Cevinio
Cisco Kinetic
Cisco Prime Network
Informatica Data Privacy Management
Informatica Enterprise Data Catalog
Kezzler
LivePreso
Planview Hub
SafeNet Trusted Access
ServiceNow Integrated Risk Management
Syniti Data Connectivity
Syniti Data Matching
Tulip
VLinkCare
XGEN AI

Integrations

XTEL AI
ActiveControl
Appway Digital Banking
Callsign
Cevinio
Cisco Kinetic
Cisco Prime Network
Informatica Data Privacy Management
Informatica Enterprise Data Catalog
Kezzler
LivePreso
Planview Hub
SafeNet Trusted Access
ServiceNow Integrated Risk Management
Syniti Data Connectivity
Syniti Data Matching
Tulip
VLinkCare
XGEN AI
Claim Accenture Cloud Retail Execution and update features and information
Claim Accenture Cloud Retail Execution and update features and information
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Claim C-Smart and update features and information