Business Software in Canada

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.

Welcome to your professional community. Find the right job or internship for you. LinkedIn is the world's largest social network for professionals. LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.

TikTok is a short-form video platform that allows users to create, discover, and share engaging content from anywhere in the world. The app is built around an intelligent recommendation algorithm that surfaces videos based on user interests and viewing behavior. TikTok offers powerful creation tools, including filters, effects, music, and editing features that make content production accessible to everyone. Creators can publish videos ranging from quick clips to longer storytelling formats. The platform supports trends, challenges, and hashtags that help content spread rapidly and reach new audiences. TikTok has become a major hub for entertainment, education, and cultural discovery. Its global community makes it one of the most influential social media platforms today.

Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.

Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website. Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including: Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own. Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.

Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.

Sovrn provides advertising tools, technologies, and services to tens of thousands of content creators, helping them make money, grow their businesses, and access a massive data commons that provides extraordinary insights. We understand the value of unique storytellers, and so do the buyers who work with us. We support fair and transparent advertising, net neutrality, and healthy relationships between publishers and advertisers. Whether you’re a publishing professional or just starting out, we’ll help you monetize your content. We offer header bidding, server-to-server bidding, and waterfall advertising. Connect with high-quality, independent publishers. Give your campaigns more reach. Engage with responsive readers. Run display, mobile, and video campaigns through our clean, certified exchange. The best sites and the best brands in the world trust Sovrn to deliver unique value and demonstrable results.

With the Strata Platform, plan, activate, optimize, and manage billing and financials for all your campaigns across media types in one centralized location. Our single-hosted platform and open integration model means you can dynamically manage your media in the way that’s best for you. Manage your entire media workflow from digital and TV to print, OOH, and radio. Track budgets, assess return on ad spend, and re-aggregate reach to find your brand’s target audience. Count on on-demand customer support throughout the process. Save time and eliminate friction by automating workflows from planning through reconciliation. Integrate with external systems and sellers to minimize unnecessary and manual tasks between systems. Take control of your media finances with solutions uniquely designed for agencies. Build your own buying ecosystem through our API-based integrations with supply, data, financial, and technology providers, as well as your in-house solutions.

Magnite is the world’s largest independent sell-side ad platform. We’ll help you win across every channel, every format and on your terms. Since we’re not in competition with you, we work for you. That means full access to everything we have—our tech and teams to keep you ahead of the curve, our deep experience to guide you, and our independence to provide open-minded advice. You won’t find any walls (or hidden fees) around our garden, so everything you spend goes further. You get access to our global scale, advanced brand and fraud protection, and top-notch tech to help you find more of the audiences you want, wherever they are. We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV.

Smaato’s Digital Ad Tech Platform offers a free ad server and monetization solution. We connect quality publishers with premium marketers to engage audiences around the world and on every device. Big Tech walled gardens are out. Our tools give you the control to create your own, improving transparency for both publishers and marketers. We succeed when you succeed. We offer a powerful, free-to-use server, giving you more control and better reach. Publishers who switch to Smaato’s ad server see a ~30% uptick in revenue. We revolutionized the mobile ad tech space, and we didn’t stop there. Mobile is always in our DNA, but we pride ourselves on a truly omnichannel approach. We support all devices. At Smaato, we leverage sophisticated automated systems and human expertise to create our safe and secure platform. See why our future-proof platform is making a big impression. Meet our digital ad tech platform.

Advertise your business and reach your next customers with precise targeting and actionable insights. Boost your posts with a tap. Turn any of your posts into an ad instantly. Decide who matters most to your business, then reach them with adjustable targeting options. The cost to advertise is up to you. Select a budget that fits your business goals and update it at any time. Deeply understand your ad performance with insights, so you can learn what works and improve over time. Boost any post to turn it into an ad, or use Ads Manager for more advanced multi-platform campaigns. Boost any post to turn it into an ad. Just decide where to send users, who should see it and how much to spend. An advanced all-in-one tool for creating ads across Instagram, Facebook and more. Take advantage of curated formats to create attractive Instagram ads to reach your goals.

Connect with over 850 million professionals on the world's largest professional network. Our ad platform has ad types to meet all your marketing objectives. Create LinkedIn ad campaigns based on the marketing goals you want to achieve. To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one. Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions. LinkedIn ads helps businesses of any size achieve their goals and reach their target market. Over 850M active professionals are on LinkedIn. Target your audience them by job title, function, industry, and more. Whether your goal is to generate leads, increase brand awareness, or even promote event registrations, LinkedIn ads can help. Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time.

Meta Ads Manager is the starting point for circulating your ads on Facebook, Instagram, Messenger, or Audience Network. With this tool, you can create ads, manage when and where they are published, and track campaign performance against your marketing goals in one place. With the ad manager app for iOS and Android, you can monitor your campaign wherever you are. You can create and edit ads, track their performance, and manage your advertising calendar and budget from anywhere. Select the parameters of your campaign (for example, an advertising objective) to suit your business objectives. You can also manage content-related tasks, that is, upload content, write displayed text, and review how ads will appear on different devices. Define the public for smarter ad segmentation. You can define a target audience as wide or limited as you want. Set up the general budget of your campaigns and determine if it applies to each day or the entire period of circulation of the campaign.

Meta Ads provides a comprehensive suite of marketing technologies designed to help businesses grow and connect with customers across Facebook, Instagram, Messenger, WhatsApp, and more. Its advertising tools enable businesses to create, manage, and optimize campaigns from a single platform while reaching audiences most likely to convert. With advanced ad creation and automated targeting, Meta simplifies campaign setup while improving performance. Businesses can leverage AI-powered solutions to generate engaging ads that resonate with customers faster. Meta also offers detailed performance tracking tools that provide insights into audience behavior and campaign effectiveness. Through Meta Blueprint, users can enhance their marketing expertise with free courses and certifications. Together, these tools empower businesses to scale efficiently and stay competitive in a digital-first marketplace.

Drive business results by reaching people genuinely, effectively and at the right moment. Find and engage over one billion relevant users across premium publishers at massive scale on the world leading native discovery platform. Create unique and relevant ad experiences using Taboola’s user behavior data and flexible creative formats. Meet your marketing objectives – build awareness, generate high value leads and encourage customers to take action online.

By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable.