Best B2C Marketplaces in India
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Compare the Top B2C Marketplaces in India as of July 2025
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What are B2C Marketplaces in India?
B2C marketplaces are online platforms that connect businesses directly with consumers to facilitate the buying and selling of goods and services. These marketplaces provide a centralized space for various businesses to list their products or services, allowing consumers to browse, compare, and make purchases from multiple sellers in one location. B2C marketplaces typically handle transactions, payment processing, and sometimes fulfillment, offering consumers a seamless shopping experience. Examples of B2C marketplaces include ecommerce giants and niche platforms, ranging from general consumer goods to specialized products. These platforms benefit businesses by expanding their reach, while consumers enjoy a broad selection of products, competitive pricing, and convenience. Compare and read user reviews of the best B2C Marketplaces in India currently available using the table below. This list is updated regularly.
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1
Amazon
Amazon
Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide. Leave the shipping, returns, and customer service to us with Fulfillment by Amazon (FBA). Want to take care of shipping yourself? You can do that too. Choose from flexible selling plans, product categories, and fulfillment options that fit your business needs. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge. -
2
Flipkart
Flipkart
Flipkart is one of India's leading e-commerce platforms, offering a wide range of products across categories such as electronics, fashion, home essentials, groceries, and more. Known for its user-friendly interface and secure payment options, Flipkart provides a seamless shopping experience with fast delivery, customer support, and attractive deals. The platform features personalized recommendations, easy returns, and discounts, making it a preferred choice for millions of customers across India. -
3
eBay
eBay
eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world. We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed. Buyers who shop on our Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value. -
4
Etsy
Etsy
Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. In a time of increasing automation, it’s our mission to keep human connection at the heart of commerce. That’s why we built a place where creativity lives and thrives because it’s powered by people. We help our community of sellers turn their ideas into successful businesses. Our platform connects them with millions of buyers looking for an alternative—something special with a human touch, for those moments in life that deserve imagination. As a company, we strive to lead with our guiding principles and to help spread ideas of sustainability and responsibility whose impact can reach far beyond our own business. -
5
Walmart
Walmart
What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, nearly 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world. The world’s largest omnichannel retailer has big ideas and a bright future. And we’re looking for partners like you. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. -
6
Poshmark
Poshmark
Buy, sell, and discover fashion, home decor, beauty, and more. Sign up now and join millions of people on the social marketplace for all things style. Take a photo and upload to your closet in less than 60 seconds–right from your phone! Share listings to your network for shoppers to discover! More sharing = more sales. Shipping is easy with our pre-paid label, and you’ll get cash in your pocket when the item is delivered! If it’s not what you ordered, we guarantee to give your money back. All orders ship via USPS priority mail. With our pre-paid label, shipping has never been easier! Shop with confidence! Posh Authenticate offers free authentication on luxury items. Poshmark is more than just a shopping destination, it's a vibrant community powered by millions of sellers who not only sell their personal style, but also curate looks for their shoppers, creating one of the most connected shopping experiences in the world. Join us! -
7
Mercari
Mercari
It’s the perfect place to go to declutter or discover items that will breathe new life into your space. Letting go has never felt so good – it’s almost as good as finding your new favorite thing. And we’re here to help. We connect millions of people across the U.S. to shop and sell almost anything. We all have things we don’t use, never used, or simply outgrew. But these treasured items still have value. Our team is always trying to find new ways to make exchanging items even easier. This means at-home pickups, same-day delivery, and a curated list of items you’ll love. Say ‘goodbye’ to the things you’re no longer using and ‘hello’ to delightful new finds. When you ship with a Mercari label, we’ll email you a printable shipping label when your item sells. Just print it out and drop off your package, or schedule a pickup. With Mercari, all items ship. You can sell almost anything from the comfort of home. -
8
Facebook Marketplace
Meta
Buy and sell items locally or have something new shipped from stores. Marketplace is an e-commerce platform that connects sellers and buyers through meaningful interactions and unique goods. Anyone with an active Facebook account can list or buy items with no hidden fees. Browse and buy, or list and sell items to other Facebook users across the country. Whether you're selling or buying, you can chat with others through Messenger. Discover unique items, from home decor to trendy fashion. You never know what you’ll find and fall in love with thousands of items from your local neighborhood or across the country. Easily sell new or pre-loved items locally or have them shipped nationwide. -
9
SHEIN
SHEIN
Sell more, save more, and reach millions of new fans. SHEIN is one of the fastest-growing shopping apps in the history of online shopping, building a loyal community of fans across digital media. Experience SHEIN's accelerated growth incentives, such as no monthly fees and free marketing opportunities. Sell and shine with our no-cost advertising; web, social, and more. Work 1-on-1 with our seller success experts and craft a winning strategy for your marketplace goals. Supercharge your sales and reach millions of new customers. SHEIN Marketplace is an exclusive, invite-only platform that puts your brand in front of a vibrant Gen Z audience, passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now offers US sellers the opportunity to reach a vast, engaged community. Our fully integrated ecommerce solution lets you effortlessly list, promote, and get paid.Starting Price: Free -
10
Allegro
Allegro
Allegro is Poland’s largest ecommerce platform, established in 1999, offering over 120 million products across categories such as electronics, fashion, home goods, and groceries. It hosts more than 135,000 merchants and serves approximately 21 million active buyers monthly. Allegro has expanded into international markets, including the Czech Republic, Slovakia, and Hungary, while maintaining a strong local focus by removing listings with long shipping times from East Asia to enhance customer satisfaction. It features a loyalty program called Allegro Smart, providing benefits like free delivery and access to exclusive deals. Allegro has invested in its logistics infrastructure, operating its own parcel lockers and delivery services to improve efficiency and reduce costs.Starting Price: Free -
11
Myntra
Myntra
Myntra is India's largest ecommerce store for fashion and lifestyle products, offering a one-stop shop for all your fashion and lifestyle needs. It provides a wide range of products from various brands, ensuring a comprehensive shopping experience. Myntra has introduced innovative features such as 'My Stylist,' an AI-powered styling assistant that offers shoppable recommendations tailored to individual preferences. The 'MyFashionGPT' feature allows users to access fashion suggestions through the 'M-Xplore' section on the app's home page. For Gen-Z users, Myntra launched 'FWD,' a holistic fashion experience featuring a Daily Drop Widget that provides daily updates on fresh styles and trends. It also offers a Virtual Try-On feature for makeup categories, including lipstick, blush, eyeliner, eyeshadow, mascara, and foundation, enhancing the online shopping experience.Starting Price: Free -
12
Tata CliQ
Tata CliQ
Tata CLiQ is an Indian platform specializing in fashion and lifestyle products. Tata CliQ offers a curated selection of apparel, footwear, watches, accessories, beauty products, gadgets, and home essentials. Tata CLiQ has rebranded itself as Tata CLiQ Fashion, emphasizing a focus on style, individuality, and lifestyle needs. The rebranding includes a new logo, revamped app and website interfaces, and updated packaging, reflecting the platform's commitment to inclusivity and modernity. Tata CLiQ's vision is to empower customers to see fashion as more than just clothing, aiming to elevate fashion as a powerful form of self-expression. It continues to evolve, offering curated styles and innovative features to solidify its niche in India's competitive ecommerce landscape.Starting Price: Free -
13
Nykaa
Nykaa
Nykaa is a premier online beauty and wellness destination in India, offering over 200,000 products from 2,000+ brands across categories like makeup, skincare, haircare, bath and body, fragrances, and wellness. It features in-house brands such as Nykaa Cosmetics, Nykaa Naturals, and Kay Beauty, providing a diverse range of products tailored to various beauty needs. Nykaa's 'Watch and Buy' feature allows customers to purchase products directly while viewing tutorial videos, enhancing the shopping experience. The 'Routine Finder' tool offers personalized skincare routines based on individual skin types and concerns. Nykaa also provides a virtual makeover tool, enabling users to try on makeup products virtually. It hosts an online community, Nykaa Network, where beauty enthusiasts can share tips and reviews. With a focus on authenticity, all products are sourced directly from brands, ensuring quality and trust.Starting Price: Free -
14
AJIO
AJIO
AJIO is a fashion and lifestyle ecommerce platform offering a curated selection of apparel, footwear, accessories, and home decor for men, women, and kids. It features its private label, AJIO OWN, exclusive international brands, and a unique Indie experience showcasing handcrafted pieces by artisans. AJIO provides capsule collections tailored for specific occasions and moods, making shopping for a particular style story convenient. AJIO emphasizes personal style expression, encouraging customers to wear what they love without hesitation. AJIO also offers a high-fashion editorial, AJIO Style Tribe, featuring influencers and their curated looks. With a focus on the trendiest, freshest, and most unique styles from across India and the world, AJIO invites customers to express their personal style fearlessly, with confidence and optimism.Starting Price: Free -
15
JioMart
JioMart
JioMart is an Indian ecommerce platform offering a wide range of products across categories such as grocery, electronics, fashion, home & lifestyle, premium fruits, books, and furniture. JioMart provides popular categories including biscuits, drinks & packaged foods, fruits & vegetables, cooking essentials, dairy & bakery, personal care, beauty, home, mom & baby care, and school, office & stationery. JioMart ensures a seamless shopping experience with several features. Customers can explore various offers through the offer store, coupon store, and gift store. JioMart emphasizes convenience and variety, catering to diverse consumer needs.Starting Price: Free -
16
Zepto
Zepto
Zepto is India's fastest online grocery delivery app, promising delivery within 10 minutes. Zepto offers a wide range of products, including groceries, fresh fruits and vegetables, meat, pet care, beauty items, electronics, fashion, and home essentials. Zepto's real-time tracking feature allows users to monitor their order's progress from the store to their doorstep. The app also features 'Voyager', an event platform that manages all events through a schema registry, enabling dynamic workflows and personalized user experiences. Zepto has developed a custom over-the-air update platform that ensures users always have the latest app version with instant feature rollouts. Zepto operates a network of dark stores across metropolitan areas in India, facilitating its rapid delivery promise.Starting Price: Free -
17
DMart Ready
DMart Ready
DMart Ready is an online grocery shopping platform offering a wide range of products, including fresh fruits and vegetables, dairy, bakery items, beverages, snacks, cleaning and household items, beauty and hygiene products, and home and kitchen essentials. DMart Ready ensures a seamless shopping experience with features like easy navigation, secure payment options, and reliable delivery services. Customers can also find a variety of kitchen tools and appliances, including stainless steel strainers and multipurpose tailoring sewing kits.Starting Price: Free -
18
Snapdeal
Snapdeal
Snapdeal offers a wide range of fashion and lifestyle products at competitive prices. With over 85 million products across 500+ categories, Snapdeal caters to diverse customer needs, providing stylish, budget-friendly options. It provides curated collections like "Deals of the Day" and "Dhamakedar Deals," highlighting affordable finds. Snapdeal's user-friendly interface includes features like real-time order tracking, easy returns within seven days, and multiple payment options, including cash on delivery. Snapdeal's focus on value commerce has attracted over 10 crore online shoppers, with more than 77% of revenue coming from repeat customers. Snapdeal continues to make online shopping convenient and accessible for millions of users every day.Starting Price: Free -
19
Zappos
Zappos
Zappos is a U.S.-based online retailer specializing in shoes, clothing, and accessories, known for its extensive selection and exceptional customer service. It offers thousands of styles from over 1,000 brands, catering to men, women, and children. Zappos provides free shipping and a 365-day return policy, ensuring a hassle-free shopping experience. Customers can enjoy features like real-time order tracking, easy returns, and multiple payment options. The Zappos VIP program offers additional benefits, including expedited shipping and reward points on purchases. With a focus on customer satisfaction and a wide range of products, Zappos continues to be a go-to destination for online shoppers in the United States.Starting Price: Free -
20
OTTO
OTTO
OTTO is a comprehensive German online shopping platform offering a vast selection of products across various categories. Customers can explore fashion and lifestyle items, including clothing, accessories, footwear, and watches; furniture and living essentials such as kitchen and household goods, lamps, mattresses, and home textiles; electronics and media like game consoles, home appliances, and smartwatches; as well as garden and DIY products, beauty and drugstore items, and health-related products. It emphasizes customer convenience with features like secure payment options, easy returns, and a user-friendly interface. OTTO also integrates innovative technologies, such as AI-driven product evaluations, to enhance the shopping experience.Starting Price: Free -
21
Depop
Depop
Depop is the fashion marketplace app where the next generation come to discover unique items. With a global community buying, selling and connecting to make fashion more inclusive, diverse and less wasteful. This is what transforming fashion looks like. Shop the biggest brands you know and love. Discover independent brands making waves and the creators behind them. Whatever you're into, find the item and the seller for you on Depop. Sell a few items or build your empire. Whatever your vibe we’ll share our pro tips to help you get there. It's simple to get started. Be part of the community that's transforming fashion one item at a time. -
22
Trendyol
Trendyol
Our purpose is to create the highest positive impact in our country and ecosystem by enabling commerce through technology. We were established in 2010 with an ambition to provide our customers and sellers a flawless eCommerce experience. Today we are not only Turkey's leading eCommerce company, but also amongst the worlds leading platforms. As Turkey's Trendyol, we maintain our country's leading R&D center, Trendyol Tech, the most rapidly developing transport network, Trendyol Express, fast delivery service for food and grocery, Trendyol Go, and the largest second-hand product platform, Dolap, with an aim to grow continously whilst driving positive impact. To fulfill all daily needs of our users, Trendyol Go connects local merchants, couriers and Trendyol users. If you want to learn, grow and deliver, if you are results-oriented, love teamwork, appreciate open communication, join us and be a part of this exciting opportunity! -
23
Mercado Libre
Mercado Libre
MercadoLibre hosts the largest online commerce and payments ecosystem in Latin America. Our efforts are centered on enabling e-commerce and digital and mobile payments on behalf of our customers by delivering a suite of technology solutions across the complete value chain of commerce. We are present in 18 countries including Argentina, Brazil, Mexico, Colombia, Chile, Venezuela and Peru. Based on unique visitors and page views we are market leaders in each of the major countries where we are present. Through our online commerce platform and related services, we provide our users with robust online commerce and payments tools that not only contribute to the development of a large and growing ecommerce community in Latin America (a region with a population of over 635 million people and one of the fastest-growing Internet penetration rates in the world), but also foster entrepreneurship and social mobility. -
24
Yandex Market
Yandex
Yandex Market is rapidly gaining momentum and attracting more and more buyers. We have 3 models of work. You can entrust the marketplace with all the work with orders or only certain steps, depending on what is more profitable for you. Create an offer in your personal account to conclude an agreement and wait for the results of the verification of your data. Submit data about the products you want to sell and prices. If you are already placing products on the Yandex Market advertising platform, you can transfer them to the marketplace by specifying the missing information. For DBS model, please specify geography and shipping methods, as well as payment methods. If you want to sell goods from the marketplace warehouse, using the FBY or FBY + model, make the first delivery of goods to the warehouse. If you will sell goods from your warehouse, according to the FBS, FBY or DBS models, set up the exchange of data on received orders and stock balance. -
25
Target
Target
Target is a leading retailer offering a wide range of affordable and on-trend products for men, women, and children, including food, beverages, apparel, home decor, furniture, electronics, and more. With convenient shopping options like in-store, same-day delivery, Drive Up, and Order Pickup, Target ensures a seamless shopping experience. Customers can also use the Target app to manage shopping lists, apply coupons, and pay with Target Circle Card for added savings. Known for its exclusive partnerships with designers and brands, Target is a go-to destination for quality and value. Target Plus is an invite-only ecommerce marketplace that allows independent sellers and retailers that want to sell on Target.com. We'll connect you to Target guests & help boost your growth. You'll have the right support, partnership & transparency, every step of the way. We're building a richer shopping experience with partners we believe in. -
26
Taobao
Taobao
Taobao is one of China’s largest online shopping platforms, launched in 2003 by Alibaba Group. It serves as a consumer-to-consumer and business-to-consumer marketplace, connecting millions of buyers and sellers across a wide array of product categories, including fashion, electronics, home goods, and more. Known for its extensive product offerings and competitive pricing, Taobao caters to diverse consumer needs while providing personalized shopping experiences through algorithms and user reviews. The platform integrates features such as live streaming, AI-driven recommendations, and secure payment via Alipay to enhance user engagement and trust. Taobao has become a cornerstone of ecommerce in China, empowering small businesses and individual entrepreneurs to reach a vast consumer base. -
27
Tmall
Tmall
Tmall, operated by Alibaba Group, is China's leading business-to-consumer ecommerce platform, offering a curated marketplace for both domestic and international brands to sell directly to Chinese consumers. Launched in 2008 as a spin-off from Taobao, Tmall differentiates itself by focusing on brand-name goods, ensuring product authenticity and quality. It hosts over 70,000 brands and serves more than 180 million buyers, accounting for a significant share of China's B2C online retail market. Tmall provides various store formats, including flagship stores for brand owners, authorized stores for licensed retailers, and specialty stores for multi-brand offerings. To enhance the shopping experience, Tmall integrates features like Alipay for secure transactions and AliWangWang for real-time buyer-seller communication. -
28
JD.com
JD.com
JD.com is a cross-border ecommerce platform, enabling international brands and merchants to sell directly to Chinese consumers without requiring a physical presence in China. It offers a comprehensive solution that includes global shipping and warehousing, leveraging partnerships with major logistics companies like DHL, Australia Post, and YAMATO, as well as JD's own extensive domestic logistics network, ensuring efficient and reliable delivery services. JD Worldwide supports various store formats, each catering to different business needs and structures. It provides advanced marketing tools and initiatives, including the "Spring Dawn" program, which offers integrated supply chain processes and rebates for new sellers in the beauty and skincare sectors. With over 1,000 warehouses and a reach extending to more than 220 countries and regions, JD Worldwide facilitates seamless access to the Chinese market for foreign brands, ensuring product authenticity and customer satisfaction. -
29
Pinduoduo
Pinduoduo
Pinduoduo is a social ecommerce platform that offers users discounted prices when they invite others to purchase the same product. Each item listed has a regular price and a group-buy discounted price; to access the lower price, users must share the deal and form a group purchase. The app integrates with WeChat, allowing users to share deals through private messages and Moments. Pinduoduo employs gamification features such as daily check-ins, behavior and category cards, and mini-games like Duo Duo Orchard, where users can earn real fruit by nurturing virtual trees. Pinduoduo's homepage includes category tabs, promotional banners, and icons for features like time-limited sales and daily clearance. Pinduoduo's approach combines social sharing, entertainment, and shopping to create an engaging user experience. -
30
Rakuten
Rakuten
Rakuten Ichiba is one of Japan's largest online shopping malls, offering a vast selection of products from over 50,000 merchants. It provides a shop-centric, consumer-focused experience, allowing individual retailers to customize their virtual storefronts and foster human connectedness. Shoppers can find a variety of products sold in Japan, with the added benefit of a robust customer loyalty program called Rakuten Points, where users earn approximately 1% of the purchase price in points that can be redeemed on future purchases. Rakuten Ichiba also integrates AI features to assist merchants, such as the "Create Text" feature that generates product descriptions based on product information, and the "Process Image" feature that creatively edits product image backgrounds to match required scenarios. For international shoppers, Rakuten Global Express offers a proxy shopping service, providing access to all stores on Rakuten Ichiba, even those that do not offer overseas shipping.
