Compare the Top Free App Store Optimization (ASO) Tools as of August 2025

What are Free App Store Optimization (ASO) Tools?

App store optimization (ASO) tools allow businesses to increase sales, optimize traffic, improve positioning and enhance their app’s visibility within an app store. Compare and read user reviews of the best Free App Store Optimization (ASO) tools currently available using the table below. This list is updated regularly.

  • 1
    ASOMobile

    ASOMobile

    ASOMobile

    ASOMobile is a comprehensive ASO analytics tool for developers, marketers, and ASO specialists. The platform is recognized as leader summer 2023 on G2. ASOMobile helps easily improve app’s visibility and find unique keywords. You can track your app ranking, and monitor competitors to build better strategies. Using this platform, you can also explore the mobile app market to find the most profitable niche if you haven’t found it yet. Reviews are also one of the most important tools to be on track and keep users satisfied, so with ASOMobile you will be able to respond to reviews quickly and analyze app ratings. Furthermore, this platform offers a bunch of free tools and a 3-day free trial.
    Starting Price: $16
  • 2
    Checkaso

    Checkaso

    Checkaso

    Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.
    Starting Price: $24/monthly
  • 3
    App Radar

    App Radar

    App Radar

    Whether you’re starting out with App Store Marketing (ASO & ASA) or you are an advanced app marketer, you’re definitely looking for the right way to get your apps the growth you need. With App Radar's app growth platform, you can: - Analyze how your app is discovered. - Optimize for the best keywords with AI. - Directly update your store listing from App Radar. - Conduct app competitor analysis. - Get AI Review Summaries of any app - Save up to 90% of the time needed for ASO. - Get our experts to take care of ASO & ASA and lower your workload. - Ensure performance with individual strategies. - Bring our know-how in-house. Grow your apps & games with our smart and simple app growth! Get actionable intelligence to optimize your ROI and roadmap. Turn your idea into a success story with App Radar's support!
    Starting Price: €69/month
  • 4
    MobileAction

    MobileAction

    MobileAction

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.
    Starting Price: $59
  • 5
    SearchMan

    SearchMan

    Appgrooves

    SearchMan’s App Store API is designed so that you can query the iOS App Store and Google Play in any way you want. You can fetch category rankings for all categories, search rankings for any keyword and find app metadata for all apps in the store. SearchMan’s App Store API is organized around REST. JSON will be returned in all responses from the API, including errors (though if you use API bindings, we will convert the response to the appropriate language-specific object). You authenticate to the SearchMan API by providing one of your API keys as a GET parameter in the request. Your API keys carry many privileges, so be sure to keep them secret! Each API request consumes “credits”. You can see how many credits each API requires here. Most of our API requires 1 credit per API request. We provide 2 patterns of appObject based on the need. appObjectDetail contains all metadata for the app, while appObject contains less data.
    Starting Price: $25/App/Month
  • 6
    data.ai Intelligence
    Confidently navigate the entire app lifecycle with data.ai Intelligence. Discover what markets are experiencing the largest growth by analyzing app market trends based on downloads and revenue around the world. Sharpen your competitive knowledge by gaining a deep understanding of the app market landscape. Track competitive market share across downloads, revenue, usage, and engagement metrics. Identify emerging players and competitive threats. Recognize competitive threats proactively by analyzing performance trends across your category. Access estimates for millions of apps to discover which store, country, category or device is driving success. Understand engagement metrics including active users, market penetration, duration and frequency of use. Track and monitor competitor market share, growth trends, and rank trends over time.
    Starting Price: Free
  • 7
    AppFollow

    AppFollow

    AppFollow

    The world’s leading AI-powered Review Management platform. Manage user reviews, analyze user sentiment, and improve your app’s visibility, all in one place. With AppFollow, you can make the most out of user feedback and ensure your app stays visible in the app stores, all the while climbing the rankings. The product suite includes: - One platform review management across all major app stores - Review management automation, tagging, and AI responses - Detailed analytics on user reviews, sentiment, app ranking, and competitors - Integrations with major services like Zendesk, Salesforce, Tableau, and many others - Expert consultation team ready to help with app growth, audits, and market strategy AppFollow is trusted by over 70,000 clients, including Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber, and Wargaming.
    Starting Price: $23 per month
  • 8
    Appfigures

    Appfigures

    Appfigures

    Improve your ASO faster with hourly updates for any keyword in key markets across the globe. Analyze keywords to find new opportunities, and see the performance of your competitors. Keep track of downloads, revenue, and store performance for all of your apps in one place to see trends and make more informed decisions. Monitor keyword ranks and identify new keywords that will increase your views and get you more downloads with unparalleled insights. Outsmart the competition and build a better growth strategy by analyzing their download trends, revenue, organic keywords, installed SDKs, and more. Get the most complete view into your app downloads and revenue to easily identify and analyze important trends. Easily analyze revenue from app downloads and in-app purchases, subscriptions, and ads together to see the complete picture and benchmark growth. Analyze the competition by viewing highly accurate estimates of their downloads and revenue trends over time and by country.
    Starting Price: Free
  • 9
    APPlyzer

    APPlyzer

    APPlyzer

    Extract the most the most relevant keywords for your apps and your competitors. Get worldwide search results for iOS, Google Play, macOS and Apple TV. Download CSV data, use the Report Generator or integrate the APPlyzer Restful API into your software tools, interfaces and dashboards. Realtime market data in your hands. Worldwide reviews and customer feedback from up to 155 app stores. Understand the audience with auto-translation from 100 languages. Stay informed about significant ranking changes with daily and hourly alerts through Email and Slack.
    Starting Price: €10 per month
  • 10
    Asodesk

    Asodesk

    Asodesk

    One solution to grow your app business. Asodesk is an ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.
    Starting Price: $49.00 per month
  • 11
    ASOeShop

    ASOeShop

    SmartXaaS LLP

    ASOeShop is a platform that provides comprehensive App Store Optimization (ASO) services to help improve your app's visibility, rankings, and downloads in app stores like Google Play and Apple App Store. ASO involves optimizing your app’s title, keywords, description, and visuals to increase its discoverability in app stores. Our services aim to improve your app’s search ranking and drive more organic downloads.
    Starting Price: $0
  • 12
    Applytics

    Applytics

    Applytics

    Applytics is a comprehensive ASO tool designed to help app developers and marketers improve their app's visibility and performance on app stores. With powerful features like keyword research and tracking, competitor analysis, and app store listing optimization, Applytics enables users to make data-driven decisions for enhanced discoverability and increased downloads.
    Starting Price: $41 per month
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