Compare the Top Free Ad Server Software as of July 2025

What is Free Ad Server Software?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Free Ad Server software currently available using the table below. This list is updated regularly.

  • 1
    AdsHelper

    AdsHelper

    AdsHelper

    We are a team with diverse skill sets but together we build a strong base. Although there was once a hard time for us, we still strive and were able to make ourselves featured in Web Summit 2017 and that was our proudest moment. Not only that we made it to Web Summit 2017, our product impressed the audience and got recognized over there. So, if you wonder what product of ours had impressed the audience in Web Summit 2017, here it is, AdsHelper. AdsHelper is the simplest online advertising platform that simplifies every online advertising settings. It does not require designing skills nor coding skills. With more than 100 templates, which are ready to be used, all users need to do is just drag n'​ drop. And yes! We are currently offering free unlimited access to all users.
    Starting Price: $380 per year
  • 2
    Clickio Consent
    Clickio Consent is the leading Consent Management Platform (CMP) for Publishers. As a Google Certified CMP and IAB Europe Transparency & Consent Framework Certified, Clickio Consent is dedicated to helping website owners fully comply with the latest global privacy policies (GDPR). With a decade-long commitment to serving digital publishers, Clickio Consent integrates essential features to optimize Consent Rates while prioritizing user clarity and choice. Among its exclusive features, Clickio Consent offers easy paywall integration or a one-click Built-In Paywall (“Consent or Subscribe” model), providing end users with a transparent and user-centric experience. Clickio Consent performance is easily tracked through our intuitive platform, providing clear Real-Time Consent Insights. Moreover, customizable features such as design, language, and additional functionalities like vendor list management or A/B Testing are available.
  • 3
    Takeads

    Takeads

    Takeads

    Takeads is an innovative platform designed for publishers who aim to monetize their digital content platforms effectively. Whether you own a website, a web app, or any online media, Takeads offers a streamlined solution to transform your traffic into sustainable revenue streams. Takeads bridges the gap between publishers and a global network of advertisers, ensuring that your platform retains its audience and generates new revenue streams through high-quality, non-intrusive advertisements.
  • 4
    MarfeelPress
    All-in-one platform for bloggers and editors on WordPress. MarfeelPress has all the features you need to drive more reader engagement, increase your ad revenue, and gain complete control of your mobile website. One WordPress plugin. One complete mobile website. Deliver an app-like experience with features such as swipe, relevant push notifications, and recirculation strategies to increase your traffic and page views. Keep complete control of the look and feel of your mobile website: set your colors, upload your logo, and add your favorite analytics and commenting systems. Give your readers what they demand: blazingly-fast page speed and load times. This decreases your website bounce rate and supercharges your SEO. Profit from Marfeel’s sophisticated algorithms, including real-time bidding and server-to- server header bidding. Access global deals with industry-leading SSPs and ad networks.
  • 5
    Revive Adserver

    Revive Adserver

    Revive Software and Services

    Revive Adserver is a free open-source ad serving system that enables publishers, ad networks, and advertisers to serve ads, manage campaigns, define delivery rules, and track campaign performance. Define as many advertisers as you need, there is no maximum. Advertisers are businesses that have agreed to run ad campaigns on your inventory. They can also be ad networks or ad exchanges you work with. Create usernames for your clients to log in and review their own statistics. A Contract campaign usually represents an agreed number of ad impressions, clicks or conversions, in a fixed timeframe. A Remnant campaign will fill all ad impressions that are not needed for Contract campaigns. Use an Override campaign to run campaigns that need to have priority over all other campaigns. Upload an image and enter the destination URL when the banner is clicked.
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